Bliss is one of the multichannel spa product companies. It was founded in 1996 and its headquarter is in Downtown, New York. Through its Bliss catalog company can sold its own body, bath and skin care products. It has its business also through website and Bliss Spa stores.

Atmosphere:

Bliss spa is known from the mid of 1990s, which is the period of spa boom. The Bliss products are named with a great sense of humor. As an example an anti-cellulite treatment can be named as: “Quadruple Thighpass”.

Blissgirl

One of the most fascinating Bliss-brand character is Blissgirl, who appears throughout the Bliss-branded channels. She actually illustrated the bliss-brand products in playful ways.

Products

The bliss-branded products are used by the company’s spa treatments and they allow the customers to use those products even in their home as a sample.

Some of the products are:

Poetic Waxing Kit
Triple Oxygen Instant Energizing Mask

Positioning

Bliss Spa has positioned it as “The young, modern antithesis to stuffy, intimidating spas”. This can also include rhythm & blues music, a brownie buffet, movie – while – you – manicure and various other interesting features.

The celebrities attracted by this spa are:

Oprah Winfrey
Julia Roberts
Uma Thurman
Jennifer Lopez
Madonna

Worldwide Bliss Spas

New York City

Bliss Soho
Bliss 57
Bliss 49

Other US locations

Bliss San Francisco
Bliss Chicago
Bliss Los Angeles
Bliss Dallas
Bliss Scottsdale
Bliss Atlanta – Midtown[3]
Bliss Atlanta – Downtown
Bliss Hoboken
Bliss Ft. Lauderdale

International locations

Bliss London
Bliss Hong Kong
Bliss Doha
Bliss Singapore
Bliss St.Petersburg open in 2011